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Toyota wants every road to be accident-free

Toyota wants every road to be accident-free

New driving technology has shocked us to no avail. From the better safety features like ABS, side airbags, and improved seatbelts to convenient driver features like self-parallel parking, adaptive cruise control, and Bluetooth technology, vehicles are getting smarter, even if drivers aren’t. And Toyota is on the brink of revolutionary new, “technology that takes control of the steering so the car can swerve away from an impact, if it’s unable to stop in time.” Using cameras and sensitive radars, the system can detect when a car is about to make impact with a pedestrian, road obstruction or another vehicles. The new pre-crash system will actually take control and steer the vehicle to minimize impact in the event of an unavoidable collision. … Continue Reading

Prius will free us from gas guzzlers!

Prius will free us from gas guzzlers!

Toyota is ready to branch out further into the world of hybrids, introducing the new Prius V, which offers drivers a longer, taller and wider wagon-like design providing notably more interior and cargo space than the classic Prius. Toyota is hoping the strength of the Prius name, which accounts for over half the hybrids sold in the U.S., will help bring in a new wave of Prius V drivers this October 2011. Prius paved the way for hybrids, and Toyota will most likely reap the rewards of their strong brand presence in the market. … Continue Reading

They had the food drive. Now they just need the car.

They had the food drive. Now they just need the car.

Toyota is giving away”100 Cars for Good”. The Toyota initiative aims to give away 100 cars in 100 days to nonprofits that can use a new vehicle to accomplish their mission. According to the Facebook page, “Toyota wants to salute do-gooders by giving 100 cars over 100 days to organizations that could really use a new set of wheels. And voters like you decide who gets a new ride every day.” … Continue Reading

Toyota wants drivers to “Buckle Up for Life”

Toyota wants drivers to “Buckle Up for Life”

Toyota is up to more good! Toyota is making a $1 million commitment to support the national expansion of Buckle Up for Life, a safety program developed with Cincinnati Children’s Hospital Medical Center, to help educate and prevents the high number of African American and Hispanic children, teens and adults killed or injured in vehicle crashes. … Continue Reading

Toyota innovation inspires new invention

Toyota innovation inspires new invention

Toyota’s “Ideas for good” campaign challenged drivers to come up with new ways to use Toyota technology to better our world. Inspired ideas from around the country flooded Toyota, and 5 winners were selected to participate in a Prototype Weekend at Carnegie Mellon University near Pittsburgh, Pa., to turn their ideas into reality. … Continue Reading

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